Lesson 7 of 1212 minvideo
WiFi Marketing Unit Economics
CAC, LTV, payback period, and margin analysis.
Key Takeaways
- Average CAC for WiFi marketing: $200-500
- Average client LTV (24mo): $4,800-7,200
- LTV:CAC ratio target: 10:1 or higher
- Payback period: typically 1-2 months