PLATFORM OVERVIEW

The full data stack, from RADIUS to revenue

MyWiFi is a complete data infrastructure platform — not just a captive portal tool. It captures guest identity at the network layer, structures it into actionable profiles, and delivers it through automation, analytics, and open APIs. Runs on 20+ hardware vendors with no lock-in.

ARCHITECTURE

How the data flows

From the moment a guest taps "Connect" to the moment your client reads their analytics dashboard.

RADIUSAuth layer802.1x / WPAPORTALCapture layerIdentity + consentDATAProfile engineEnrichment + MLAUTOMATIONCampaign engineWA / SMS / EmailAPIOpen layerREST + webhooksGuest connects → identity captured → profile built → campaign triggered → data exported

FEATURE AREAS

Six layers, one platform

Every feature area is available under your brand, from day one, at no extra implementation cost.

PORTAL BUILDER

WYSIWYG captive portal, fully white-label

Design branded splash pages with a drag-and-drop builder. Every pixel is yours — no co-branding, no watermarks, no 'Powered by' badge. Deploy in minutes across any location.

  • Mobile-first responsive templates
  • Custom HTML/CSS override mode
  • Multi-language support
  • Per-location portal variants

GUEST DATA

First-party profiles, owned by your client

Every WiFi login creates a structured guest profile. Name, email, phone, device fingerprint, visit history, dwell time. All stored in your client's account — not ours. GDPR-compliant by design.

  • Structured profile enrichment on every visit
  • Behavioral segments (first-time, repeat, churned)
  • AI-powered lifetime value prediction
  • Export to CRM, CDP, or data warehouse

AUTOMATION

Event-driven campaigns across every channel

Trigger messages the moment a guest connects, reaches a visit milestone, or goes quiet for 30 days. WhatsApp, SMS, and email — in a single sequence builder.

  • Visual workflow builder with branching logic
  • WhatsApp, SMS, and email in one flow
  • Time-delay and behavior-based triggers
  • A/B testing with auto-promotion

ANALYTICS

Real-time intelligence your clients will pay for

Footfall trends, dwell time distribution, repeat visit rates, device mix, and AI predictions — all in a dashboard you deliver under your brand. This is the data your clients could never get before.

  • Footfall heatmaps and peak hour analysis
  • Repeat vs. new visitor segmentation
  • Presence analytics (dwell time, zone traffic)
  • Predictive churn and revenue scoring

INTEGRATIONS

Plugs into everything your clients already use

50+ native integrations via direct API connections, Zapier, and webhooks. CRM sync, POS triggers, loyalty program hooks. If your client uses it, MyWiFi can feed it.

  • Zapier, Make, and n8n compatible
  • Salesforce, HubSpot, Klaviyo, Mailchimp
  • Square POS, Toast, Lightspeed
  • Webhooks for any custom stack

MULTI-LOCATION

Manage 1 or 10,000 locations from one pane

The reseller hierarchy is built in from day one. Your clients manage their own locations; you manage all your clients. Roll up analytics, bulk-push portal updates, and set tiered permissions.

  • Reseller → Client → Location hierarchy
  • Bulk portal and campaign publishing
  • Cross-location analytics rollup
  • Role-based access control at every tier

HARDWARE SUPPORT

20+ vendors. No hardware lock-in.

Your clients keep their existing infrastructure. MyWiFi integrates at the RADIUS and API layer, not the hardware layer — so there's nothing to rip and replace.

Cisco MerakiUbiquiti UniFiArubaRuckusCambium cnMaestroTP-Link OmadaMikrotikExtreme NetworksFortinet FortiAPNetgearSophosJuniper MistHuaweiZTEAlcatel-LucentDraytekZyxelCradlepointPeplinkLinksys Business

GET STARTED

The full platform, under your brand

Every feature on this page is available from day one. No add-ons required on Pro and above.