Lesson 9 of 128 minarticle
Margin Optimization Strategies
Maximize profit per client with smart packaging.
Your biggest margin lever is add-ons. A base plan at $199/mo has ~70% margin. Add SMS marketing ($49/mo), presence analytics ($29/mo), and advanced automation ($39/mo) and you are at $316/mo — 80% margin because these features cost you nothing extra.