Lesson 13 of 147 minarticle
Understanding Guest Data & Profiles
How guest profiles are built and what data points are captured.
Every time a guest connects through your branded captive portal, the platform automatically captures key data points: name, email, phone number (if using SMS/WhatsApp login), device type, visit frequency, session duration, and location. This data flows into unified guest profiles that your clients can use for targeted marketing campaigns, loyalty programs, and foot-traffic analytics.
Key Takeaways
- Capture rate: percentage of guests who complete login
- Return rate: guests who visit more than once in 30 days
- Opt-in rate: guests who consent to marketing